Last week I had a conceptualizing session with a high-end brand that is re-branding their printed carrier bags such as flat bottom pouch. The conference took control of 4 hours and involved 7 different people from 3 departments of the business.
As I left the conference relatively tired however delighted, I watched all the shoppers on the regional High Street walking around with their bags and thought to myself “I wager most of those consumers have no concept just how much work enters into producing each bag”.
I might be incorrect however I doubt it. For most of customers so long as a printed carrier bag works well and looks excellent they are normally delighted, often even pleased or proud to be walking with a pricey looking branded bag.
However all the work that goes on behind the scenes to produce something basic like a carrier bag is really impressive. It includes many various departments within different business along with different industries and countries.
It is usually the Creative Group that begins the entire process. In the conference I participated in last week the brand desired something brand-new that would shock and thrill the consumer.
And in less than 5 minutes of me getting here the meeting room table was full of numerous printed carrier bag examples, paper stocks, handle materials and print methods. Stacks upon stacks of samples being searched through by excited and inspired designers.
Although its easy to obtain brought away about the possibilities most designers will always refer back to the method of the brand name. For example; a flocked carrier bag might be intriguing and loves on an individual level however does it harmonize the brands placing? Would the bag deal with match the thread on the clothing tag? What are the competitors doing? Does it fit in with the brand sustainability program?
All these concerns need to be asked and weighed up versus the look and feel of samples in front of the Creative Team.
Throughout the whole creative process the procurement group who are sitting at the other end of the table watch nervously asking continuously about costs and concealing any pricey choices for printed carrier bags such as flat bottom pouch.
It’s a delicate balance between the two departments yet it is an important one. The procurement team is not almost saving costs however about handling danger and ensuring that as a supplier of printed carrier bags such as flat bottom pouch you have the ability to deliver dependably and effectively.
For example; as a consumer, imagine your shock as you hand over ￡ 2000 for a designer purse just to be told that the store doesn’t have any bags left. Or if they do provide you a printed bag and you walk 5 minutes down the street and the manage suddenly breaks or the paper begins to tear you would almost certainly question the authenticity of the brand.
By weding these two departments up always creates a more effective end-to-end item.
As we approached the end of the meeting the logistics group arrived. Bigger brands that run stores globally need to guarantee that the printed bags correspond and can be provided quickly and easily.
The logistics group must guarantee the printed bags are packed correctly and labeled with the correct info and the appropriate language. They have to communicate which nations the printed carrier bags such as flat bottom pouch go to, for how long they take to get there and how they will be stored.
When all of the above is agreed (which can take hours and even years!) all the information, the issues that the departments have and the final bag design need to be tested, produced and shipped.
When the bags are finally distributed and used in shop, the success of the printed carrier bag task is not evaluated solely on whether the logistic team, the procurement group or the innovative team more than happy.
It’s the consumer who has the last say-so as the walk around the High Street or the shopping center happily advertising the brand and re-using the carrier bag to use again and again. If you are looking for more information on carrier bag, please visit: http://www.jmeipacking.com.